I was thinking about video game consoles last night and came up with a plan for any company to quickly sell a whole lot. Design a powerful system, something more powerful than you really think you need, so that it will be ahead of the game for a while yet. Use a proprietary game loading system, like the small discs on GameCube. Make sure it can also play CD's and DVD's in as many formats as possible. Then make the system extremely hackable. People will be able to do what they want with it, but you'll still sell software because there wil be no way for people to copy the games short of putting them on a hard drive, but they'll lose a lot less from piracy than if they just used regular discs, and the system will become the system of choice among real gamers because it's hackable and they'll be able to do practically anything with it. The company would need to really embrace the hacking, they must realize that some of their users will come up with ways to use the system the designers would never have thought of, and those new uses will only attract more buyers. This could be the first system that doesn't need susidization.